{"id":16677,"date":"2026-06-06T18:58:09","date_gmt":"2026-06-06T16:58:09","guid":{"rendered":"https:\/\/otticarizzato.com\/?p=16677"},"modified":"2026-06-09T11:34:34","modified_gmt":"2026-06-09T09:34:34","slug":"eyewear-vs-smartphone-value","status":"publish","type":"post","link":"https:\/\/otticarizzato.com\/en\/eyewear-vs-smartphone-value\/","title":{"rendered":"Why your eyewear shouldn\u2019t cost less than your smartphone"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Despite being one of the most frequently used objects in our daily lives, eyewear remains one of the most undervalued products in the luxury and lifestyle market. It's an uncomfortable but undeniable reality: we wear our glasses every day, often for several years, yet many people still expect them to cost less than products they replace annually. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For over 80 years, <a href=\"https:\/\/otticarizzato.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ottica Rizzato<\/a> has helped clients choose visual solutions that combine aesthetics, comfort, innovation, and exceptional craftsmanship. In a market often driven by discounts, promotions, and fast consumption, we continue to believe that eyewear should be considered a personal investment\u2014an object that reflects who we are and accompanies us through every stage of our lives.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Parleremo di<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/otticarizzato.com\/en\/eyewear-vs-smartphone-value\/#Where_does_this_perception_come_from\" >Where does this perception come from?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/otticarizzato.com\/en\/eyewear-vs-smartphone-value\/#Eyewear_and_smartphones_more_similar_than_you_think\" >Eyewear and smartphones: more similar than you think<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/otticarizzato.com\/en\/eyewear-vs-smartphone-value\/#The_return_of_craftsmanship_in_independent_eyewear\" >The return of craftsmanship in independent eyewear<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/otticarizzato.com\/en\/eyewear-vs-smartphone-value\/#The_value_of_eyewear_goes_beyond_vision\" >The value of eyewear goes beyond vision<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/otticarizzato.com\/en\/eyewear-vs-smartphone-value\/#Why_price_matters\" >Why price matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/otticarizzato.com\/en\/eyewear-vs-smartphone-value\/#The_future_of_optics_is_quality\" >The future of optics is quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/otticarizzato.com\/en\/eyewear-vs-smartphone-value\/#The_real_question\" >The real question<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_does_this_perception_come_from\"><\/span>Where does this perception come from?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For decades, the optical industry has communicated a clear message to consumers: eyewear is something to buy on sale. Constant discounts, aggressive promotions, fast-fashion collections, and a focus on volume have gradually created a perception problem. Glasses became something to compare with a fashion accessory rather than with the object they actually resemble most: a smartphone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eyewear_and_smartphones_more_similar_than_you_think\"><\/span>Eyewear and smartphones: more similar than you think<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-1-1-edited-1024x575.jpg\" alt=\"apple iphone 17 pro max - ottica rizzato\" class=\"wp-image-16669\" srcset=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-1-1-edited-1024x575.jpg 1024w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-1-1-edited-300x169.jpg 300w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-1-1-edited-768x432.jpg 768w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-1-1-edited-40x22.jpg 40w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-1-1-edited-600x337.jpg 600w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-1-1-edited.jpg 1121w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">When you stop and think about it, a high-quality pair of glasses has far more in common with a premium smartphone than with a seasonal accessory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider the similarities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We use both every single day.<\/li>\n\n\n\n<li>Both are extensions of our identity.<\/li>\n\n\n\n<li>Both accompany us to work, on trips, and throughout our social lives.<\/li>\n\n\n\n<li>Both influence how others perceive us.<\/li>\n\n\n\n<li>Both combine technology, functionality, and design.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-1-2-edited-1024x576.jpg\" alt=\"jacques durand - ottica rizzato\" class=\"wp-image-16674\" srcset=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-1-2-edited-1024x576.jpg 1024w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-1-2-edited-300x169.jpg 300w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-1-2-edited-768x432.jpg 768w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-1-2-edited-40x23.jpg 40w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-1-2-edited-600x338.jpg 600w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-1-2-edited.jpg 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Yet few people hesitate to spend \u20ac1,000 or \u20ac1,200 on a smartphone that will likely be replaced within two or three years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, many hesitate when faced with a premium eyewear frame that costs only a fraction of that amount, despite being worn for thousands of hours and remaining visible on their face every waking moment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_return_of_craftsmanship_in_independent_eyewear\"><\/span>The return of craftsmanship in independent eyewear<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited-1024x576.jpg\" alt=\"cazal eyewear - ottica rizzato \" class=\"wp-image-16646\" srcset=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited-1024x576.jpg 1024w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited-300x169.jpg 300w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited-768x432.jpg 768w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited-1536x864.jpg 1536w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited-40x23.jpg 40w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited-600x338.jpg 600w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Over the last decade, a new generation of independent eyewear brands has moved away from the fast-fashion model entirely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands such as <a href=\"https:\/\/jacquesmariemage.com\/\">Jacques Marie Mage<\/a>, <a href=\"https:\/\/www.chromehearts.com\/\">Chrome Hearts<\/a>, <a href=\"https:\/\/otticarizzato.com\/en\/brand\/cazal-en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cazal<\/a>, <a href=\"https:\/\/otticarizzato.com\/en\/brand\/cutler-and-gross-en\/\">Cutler and Gross<\/a>, <a href=\"https:\/\/sato-eyewear.com\/\">Sato<\/a>, and <a href=\"https:\/\/otticarizzato.com\/en\/brand\/lapima-en\/\">Lapima<\/a> have built their reputation on a different set of values:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited production runs<\/li>\n\n\n\n<li>Handcrafted manufacturing<\/li>\n\n\n\n<li>Exceptional materials<\/li>\n\n\n\n<li>Distinctive design<\/li>\n\n\n\n<li>Exclusivity and long-term durability<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Their message is simple but powerful:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eyewear is not disposable.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investing in a premium frame means investing in comfort, build quality, aesthetics, and personal expression. It means choosing an object designed to last rather than one destined to be replaced with the next passing trend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This philosophy is also at the heart of Ottica Rizzato's approach. For three generations, the Rizzato family has carefully selected independent eyewear brands known for their craftsmanship, authentic design, and attention to detail. These are not simply frames; they are objects created to stand the test of time and enhance the individuality of the people who wear them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_value_of_eyewear_goes_beyond_vision\"><\/span>The value of eyewear goes beyond vision<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-3-1024x1024.jpg\" alt=\"masahiro maruyama - ottica rizzato \" class=\"wp-image-16655\" srcset=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-3-1024x1024.jpg 1024w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-3-300x300.jpg 300w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-3-150x150.jpg 150w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-3-768x768.jpg 768w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-3-40x40.jpg 40w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-3-600x600.jpg 600w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-3-100x100.jpg 100w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-3-50x50.jpg 50w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-3.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">When choosing a frame, you are not simply purchasing a tool to see better. You are selecting an object that defines your face, communicates your style and personality, and contributes to the impression you leave on others. Unlike most accessories, eyewear is always visible. In many conversations, it is one of the first details people notice. That is why quality, proportions, materials, craftsmanship, and design matter far beyond their functional purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Ottica Rizzato, selecting eyewear is never limited to prescription requirements or frame shape alone. Through personalized consultation, we help each client find eyewear that aligns with their visual needs, lifestyle, and personality. It is an approach that transforms the purchase into a truly tailored experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_price_matters\"><\/span>Why price matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited-1024x576.png\" alt=\"bio acetate peter and may - ottica rizzato\" class=\"wp-image-16663\" srcset=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited-1024x576.png 1024w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited-300x169.png 300w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited-768x432.png 768w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited-1536x864.png 1536w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited-40x23.png 40w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited-600x338.png 600w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-edited.png 1827w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Behind every high-end frame lies far more than a logo. There is research, design, engineering, hand-finishing, material selection, quality control, and a production philosophy that prioritizes durability over quantity. For independent optical retailers, this approach is equally important. Customers do not buy eyewear every month as they might buy clothing. They typically return after several years. Offering distinctive, carefully curated, and meaningful products is therefore essential for maintaining quality, expertise, and long-term sustainability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_future_of_optics_is_quality\"><\/span>The future of optics is quality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-2-819x1024.jpg\" alt=\"cutler and gross the great frog collection - ottica rizzato\" class=\"wp-image-16653\" srcset=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-2-819x1024.jpg 819w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-2-240x300.jpg 240w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-2-768x960.jpg 768w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-2-40x50.jpg 40w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-2-300x375.jpg 300w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-2-600x750.jpg 600w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/image-2.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The most innovative independent optical stores are moving toward carefully curated collections, exclusive brands, and products with a story behind them.  Today, success is no longer about selling a pair of glasses. It is about providing expertise, <a href=\"https:\/\/otticarizzato.com\/en\/bookings\/\">personalized guidance<\/a>, and a product that delivers value long after the purchase. At our store, every collection is selected according to a simple principle: prioritize independent eyewear, craftsmanship, and thoughtful design over the logic of mass production. Because we believe that true luxury today is not about owning more\u2014it is about choosing better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_real_question\"><\/span>The real question<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Ottica Rizzato, we believe that the value of eyewear cannot be measured by price alone. Its true value lies in the confidence it inspires, the quality of vision it provides, and the emotions it conveys every time you wear it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So perhaps the question is no longer:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\"Why does premium eyewear cost so much?\"<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The real question is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why should the object that defines your face every day be worth less than the device in your pocket?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing quality eyewear means investing in yourself. And the best investments are always the ones you use every single day.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Read also: <\/p>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid wp-block-latest-posts is-layout-flow wp-block-latest-posts-is-layout-flow\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/08\/cazal-eyewear-fw26--150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"cazal eyewear fw26 ottica rizzato\" style=\"\" srcset=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/08\/cazal-eyewear-fw26--150x150.jpeg 150w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/08\/cazal-eyewear-fw26--300x300.jpeg 300w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/08\/cazal-eyewear-fw26--1024x1024.jpeg 1024w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/08\/cazal-eyewear-fw26--768x769.jpeg 768w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/08\/cazal-eyewear-fw26--40x40.jpeg 40w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/08\/cazal-eyewear-fw26--600x601.jpeg 600w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/08\/cazal-eyewear-fw26--100x100.jpeg 100w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/08\/cazal-eyewear-fw26--50x50.jpeg 50w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/08\/cazal-eyewear-fw26-.jpeg 1066w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/otticarizzato.com\/en\/cazal-fw26-eyewear-collection\/\">New Cazal FW26 Collection: The future of style has a new rhythm<\/a><div class=\"wp-block-latest-posts__post-excerpt\">There are brands that follow trends, and there are brands that create them. Cazal undoubtedly belongs to the latter. For\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/otticarizzato.com\/en\/cazal-fw26-eyewear-collection\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: New Cazal FW26 Collection: The future of style has a new rhythm<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/ottica-rizzato-perche-i-tuoi-occhiali-non-dovrebbero-costare-meno-di-uno-smartphone-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"ottica rizzato perch\u00e8 i tuoi occhiali non dovrebbero costare meno di uno smartphone\" style=\"\" srcset=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/ottica-rizzato-perche-i-tuoi-occhiali-non-dovrebbero-costare-meno-di-uno-smartphone-150x150.jpeg 150w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/ottica-rizzato-perche-i-tuoi-occhiali-non-dovrebbero-costare-meno-di-uno-smartphone-100x100.jpeg 100w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/06\/ottica-rizzato-perche-i-tuoi-occhiali-non-dovrebbero-costare-meno-di-uno-smartphone-50x50.jpeg 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/otticarizzato.com\/en\/eyewear-vs-smartphone-value\/\">Why your eyewear shouldn\u2019t cost less than your smartphone<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Despite being one of the most frequently used objects in our daily lives, eyewear remains one of the most undervalued\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/otticarizzato.com\/en\/eyewear-vs-smartphone-value\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Why your eyewear shouldn\u2019t cost less than your smartphone<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/05\/Locchialeria-indipendente-sta-diventando-una-categoria-da-collezione-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"L\u2019occhialeria indipendente sta diventando una categoria da collezione\" style=\"\" srcset=\"https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/05\/Locchialeria-indipendente-sta-diventando-una-categoria-da-collezione-150x150.jpeg 150w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/05\/Locchialeria-indipendente-sta-diventando-una-categoria-da-collezione-100x100.jpeg 100w, https:\/\/otticarizzato.com\/wp-content\/uploads\/2026\/05\/Locchialeria-indipendente-sta-diventando-una-categoria-da-collezione-50x50.jpeg 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/otticarizzato.com\/en\/independent-eyewear-is-becoming-the-new-collector-category\/\">Independent eyewear is becoming the new collector category<\/a><div class=\"wp-block-latest-posts__post-excerpt\">For years, eyewear was treated as a simple fashion accessory: seasonal, aesthetic, and often driven by fast-moving trends. Today, however,\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/otticarizzato.com\/en\/independent-eyewear-is-becoming-the-new-collector-category\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Independent eyewear is becoming the new collector category<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite being one of the most frequently used objects in our daily lives, eyewear remains one of the most undervalued products in the luxury and lifestyle market. It's an uncomfortable but undeniable reality: we wear our glasses every day, often for several years, yet many people still expect them to cost less than products they [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[478,479],"tags":[],"class_list":["post-16677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why eyewear shouldn\u2019t cost less than smartphones | Ottica Rizzato<\/title>\n<meta name=\"description\" content=\"Discover at Ottica Rizzato why premium eyewear should be viewed as a long-term investment, not a disposable accessory.\" \/>\n<meta name=\"robots\" content=\"index, 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Per lui, ogni montatura racconta una storia, e il suo obiettivo \u00e8 aiutare i clienti a trovare quella perfetta per esprimere al meglio la propria unicit\u00e0.","sameAs":["https:\/\/www.instagram.com\/thecavgram\/","https:\/\/www.linkedin.com\/in\/gabriele-cavedon-118ab380\/"],"url":"https:\/\/otticarizzato.com\/en\/author\/gabriele\/"}]}},"_links":{"self":[{"href":"https:\/\/otticarizzato.com\/en\/wp-json\/wp\/v2\/posts\/16677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otticarizzato.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otticarizzato.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otticarizzato.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/otticarizzato.com\/en\/wp-json\/wp\/v2\/comments?post=16677"}],"version-history":[{"count":1,"href":"https:\/\/otticarizzato.com\/en\/wp-json\/wp\/v2\/posts\/16677\/revisions"}],"predecessor-version":[{"id":16678,"href":"https:\/\/otticarizzato.com\/en\/wp-json\/wp\/v2\/posts\/16677\/revisions\/16678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otticarizzato.com\/en\/wp-json\/wp\/v2\/media\/16638"}],"wp:attachment":[{"href":"https:\/\/otticarizzato.com\/en\/wp-json\/wp\/v2\/media?parent=16677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otticarizzato.com\/en\/wp-json\/wp\/v2\/categories?post=16677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otticarizzato.com\/en\/wp-json\/wp\/v2\/tags?post=16677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}