The wait is over. MIDO 2025 has officially begun, and we at Ottica Rizzato are already immersed in the excitement of what promises to be one of the most thrilling eyewear events of the year. This is not just a trade fair; it's a journey into the future of style and design.
One thing is certain: the independent eyewear brands we love and showcase in our store will be among the key players of the event.
The energy of MIDO 2025 and must-see innovations
Imagine a place where design meets innovation, where every frame tells a story, and every collection represents a new vision of eyewear. This is MIDO 2025.
We already know that the most iconic independent brands loved by Ottica Rizzato are preparing incredible surprises. Expect an explosion of creativity, style, and fine craftsmanship.
Here are some of the most anticipated names we can’t wait to explore at the show:
Gamine – The essence of bold minimalism
Gamine returns to MIDO with its uncompromising and unconventional vision. Bold yet lightweight frames, structured yet fluid, embody the perfect balance between art and functionality. What will they bring for 2025? We anticipate innovative shapes and new materials, always with their unmistakable avant-garde touch.
Cazal – 50 years of history and style revolution
A milestone worth celebrating: Cazal marks 50 years of iconic eyewear. The brand that redefined urban luxury and geometric design will unveil a special anniversary collection, honoring its legendary frames while introducing futuristic creations. At Ottica Rizzato, we’re excited to showcase these masterpieces live!
Cutler and Gross – The craftsmanship that sets the standard in eyewear
Each Cutler and Gross collection is a perfect blend of timeless craftsmanship and contemporary design. The 2025 releases promise refined details, high-quality Japanese acetates, structured silhouettes, and an uncompromising aesthetic. The perfect fusion of heritage and innovation.
One of the biggest highlights of MIDO 2025 is the Cutler and Gross x Breitling collaboration. The iconic Swiss watch brand, renowned for its precision and aviation heritage, joins forces with the British eyewear leader to create an exclusive eyewear collection. Expect designs that blend Cutler and Gross' signature aesthetics with Breitling’s timeless sophistication. This partnership is set to captivate discerning customers who value both style and substance. The collection will be available exclusively at Ottica Rizzato from September 2025.
Peter and May – Parisian luxury meets avant-garde design
Peter and May have always had a unique approach to eyewear—sophisticated minimalism with a focus on sustainability. At MIDO 2025, we expect to see fresh interpretations of their essential lines, with new details and eco-conscious materials. Perfect for those who appreciate discreet elegance with a bold character.
Lapima – Vibrant Brazilian energy in every frame
The Brazilian brand making waves worldwide with its sculptural, bold eyewear. Lapima is synonymous with organic design and striking volumes. What new tropical and artistic inspirations will they bring to MIDO 2025? We can’t wait to find out!
Kaleos – The revolution of comfort and style
Feather-light frames, absolute comfort, and meticulous detailing—Kaleos is redefining designer eyewear. At MIDO 2025, we anticipate discovering new shapes, colors, and even more high-performance materials.
MIDO 2025: the journey begins now…
For us at Ottica Rizzato, MIDO is more than just a trade fair—it’s an opportunity to explore the future of eyewear and bring you the best of the new collections.
We know what makes independent brands special and which innovations truly deserve attention. That’s why we will follow every detail of MIDO 2025 with keen eyes and curiosity, ready to share the most exciting discoveries with you.
Some independent brands are redefining the landscape of luxury eyewear and may soon arrive in stores. Masahiro Maruyama, with his artistic approach and “unfinished aesthetic,” continues to surprise with experimental designs and fine Japanese craftsmanship. Jacques Marie Mage, known for its bold, retro-inspired style, stands out with limited editions and premium materials that turn each piece into a collectible work of art. Matsuda, blending tradition and innovation, incorporates architectural details and high-quality Japanese titanium craftsmanship. These brands represent the pinnacle of independent eyewear excellence and are set to become key players in the high-end eyewear scene.
Stay tuned—we’ll take you inside the heart of the event, bringing you the adrenaline and magic of the latest eyewear trends!
