Starting your own designer eyewear collection is a journey of self-discovery. Every frame tells a story — whether you’re an eyewear enthusiast or exploring independent eyewear brands for the first time, choosing a pair of glasses means defining your identity through design. At Ottica Rizzato, both an in-store boutique and online shop for luxury and designer eyewear, we’ve made this philosophy our mission: curating a selection that combines value, identity, and timeless style.
Drawing inspiration from the eyewear trends of 2026, we’ve created a guide for anyone who wants to build or enrich their own exclusive eyewear collection, balancing iconic designs, independent craftsmanship, and lasting elegance.
1. Affordable luxury: essential quality at a fair price
Not every designer frame has to cost a fortune. As conscious consumption replaces fast fashion, accessible luxury eyewear offers the perfect balance between quality, exclusivity, and price.
KALEOS. For those entering the world of designer eyewear, Kaleos embodies affordable luxury. Born in Barcelona, the brand blends creativity, elegance, and strong stylistic content at prices starting from €195. Each frame stands out for its attention to shape and color combinations — a reflection of authentic Spanish charm.
RIZZATO COLLECTION. Alongside top international brands, we also present our own line: Ottica Rizzato Collection, handcrafted in Italy by expert artisans. Minimalist yet distinctive, each frame unites quality, value, and authenticity — designed to last over time.
2. Quiet luxury: discreet elegance for everyday wear
The truest form of luxury needs no logo — it speaks through simplicity. Classic frames, fine materials, and essential details define the quiet luxury eyewear aesthetic: refined, understated, and timeless.
CUTLER AND GROSS. If you love subtle sophistication, add a frame from Cutler and Gross to your collection. This renowned British brand symbolizes timeless elegance and masterful craftsmanship. Clean lines, perfect proportions, and minimalist details define its style. Each frame is inspired by the brand’s archives and reinterpreted with a modern touch. With prices between €390 and €450, a pair of Cutler and Gross glasses is an investment in refined taste — a statement of discreet luxury beyond fashion trends.
3. Iconic classics: timeless eyewear designs
Every eyewear collector should own at least one iconic frame — a brand that embodies heritage, credibility, and timeless design.
MATSUDA. Handmade in Japan, Matsuda eyewear showcases masterful craftsmanship blending modern design, premium materials, and sculptural details. Each frame is a small piece of art — elegant, refined, and distinctive. Prices range from €600 to €1200 depending on model and finish.
CAZAL. Born in the avant-garde scene of 1970s Germany, Cazal revolutionized eyewear with bold geometric lines and luxurious materials like gold and titanium. Today, Cazal glasses are true icons of personality and design, priced between €350 and €490 — perfect for those who want an accessory that stands out.
4. Oversized frames: the art of being seen
No designer eyewear collection is complete without a pair of oversized glasses. Bold, feminine silhouettes are perfect for those who love expressing elegance and personality. Oversized women’s glasses are a true fashion statement — ideal for outdoor afternoons, sophisticated vacations, or glamorous events. Beyond logos and passing trends, these frames stand out for impeccable craftsmanship and sculptural design. Balancing proportions, comfort, and aesthetics is key — something only the best independent eyewear houses can master.
LAPIMA. At Ottica Rizzato, we’ve chosen Lapima, a Brazilian independent brand that represents artisanal excellence. Each frame is handcrafted by 25 local artisans, sculpted like a piece of art, inspired by Brazil’s modernist architecture and tropical nature. Designed for women with bold taste, Lapima eyewear blends audacious design, premium materials, and superior craftsmanship — creating true style icons. Prices range from €500 to €650, reflecting the artistry and exclusivity of this luxury eyewear brand.
5. Ultra-high-end eyewear: the pinnacle of exclusivity
Every luxury eyewear collection deserves a statement piece — a frame that represents the height of craftsmanship.
Brands like Jacques Marie Mage, Chrome Hearts, and Sato Eyewear define ultra-high-end eyewear, where limited editions, fine materials, and collectible designs merge. These models, priced between €1000 and €3000, are not just accessories but true wearable art, handcrafted in Japan for those who seek authenticity and individuality.
6. Limited editions and exclusive collaborations
The real icing on the cake of any eyewear collection is a unique piece—a limited-edition frame. Stores that choose to co-create eyewear with established brands not only enrich their own identity, but also give life to frames with genuine value, often capable of attracting collectors even beyond their usual circle. This value comes from uniqueness and rarity: investing in numbered frames produced in limited series means choosing an object destined to grow over time in prestige, uniqueness, and desirability.
At Ottica Rizzato, we know how much collaboration between different creative worlds can generate something extraordinary. That’s why we created the limited-edition KALEOS x RIZZATO sunglasses, a collectible capsule born from the encounter between our know-how and the unmistakable style of Kaleos, the iconic Spanish design-eyewear brand. With only 10 numbered pieces, these sunglasses are an exclusive creation that celebrates the value of craftsmanship, the meaning of collaboration, and the beauty of exclusivity...at least one is a must-have in your collection!
(PS: only 3 pieces left)
7. Urban luxury: contemporary elegance
Where street culture meets refinement, urban luxury eyewear blends inspiration from music, art, and fashion. Clean lines, thin metals, and refined finishes make these glasses perfect for modern, creative lifestyles.
PETER AND MAY. To add a contemporary edge to your eyewear collection, discover Peter and May. This French brand stands out for its eco-friendly materials and responsible production chain. Balancing artisanal skill and modern design, Peter and May eyewear reflects the unmistakable Parisian allure — elegant, characterful, and modern. Prices range between €300 and €350, offering accessible luxury for conscious consumers.
8. Eccentric eyewear: wearable sculptures
For those who see fashion as self-expression, eccentric eyewear represents creative freedom. Sculptural lines, bold shapes, and distinctive aesthetics make each frame a statement of individuality.
PALOCERAS. To complete an exclusive collection, Paloceras offers rare, artistic frames inspired by mythology, precision, and the pursuit of the extraordinary. Each model begins as a digital concept before being sculpted from premium Mazzucchelli acetate with high-definition lenses. Produced in limited editions, some colors are never repeated — celebrating uniqueness. Praised by Vogue and Grazia, Paloceras eyewear blends European spirit and Swiss clarity, with prices averaging €420.
MASAHIRO MARUYAMA. From the master artisans of Sabae, Japan, come Masahiro Maruyama glasses — true “unfinished art.” Each piece is handcrafted following Wabi Sabi and Kintsugi philosophies, turning imperfection into beauty. Asymmetric lines and poetic irregularities redefine aesthetic perfection. Prices range from €600 to €800, perfect for those who view design as a personal expression.
9. How to care for your designer eyewear collection
In the world of luxury eyewear, caring for your frames and lenses is essential. Preserving their beauty and function means maintaining their value over time. At Ottica Rizzato, you’ll find a curated selection of professional cleaning and maintenance products designed to keep your glasses flawless. Taking care of your eyewear becomes a ritual — a moment that reflects style, attention, and respect for the accessories that define your identity.
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